Sunday, February 21, 2010

Gender imbalance in media

Actress and mother, Geena Davis, has set up an institute to investigate and report on the gender imbalance in the media. While watching preschool programs and G rated movies with her kids, she noticed that male characters outnumbered female characters, and decided to investigate. See her findings here.

http://www.smh.com.au/news/entertainment/film/no-place-for-women-even-for-preschoolers/2010/02/21/1266687018352.html


And her institute here.

http://www.thegeenadavisinstitute.org/research.php

Here are their recommendations:

RECOMMENDATIONS BASED ON THE RESEARCH

1. G-rated movies and certain TV categories need more females as main characters, minor characters, narrators, and in crowds.
2. G-rated movies and certain TV categories need more characters of color, especially female characters of color as main characters, minor characters, narrators, and in crowds.
3. G-rated movies need to create more female characters with aspirations beyond romance.
4. G-rated movies need to create more women and girl characters that are valued for their inner character, too

Worthwhile!

And we all know that a woman has never won an Academy Award for Best Director. Maybe this year...

Good the see this issue is getting some attention.

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