Thursday, May 20, 2010

Is this really what they think women want?

Today I was looking at women's pyjamas available in family department stores, and, not for the first time, noted how juvenile the designers must think women are. Do grown women really want sleepwear depicting cartoon cows? Or puppies? With saucy slogans? Are our options for sleepwear skimpy lingerie, cosy cartoons, or old lady nighties? Surely there must be something else, something warm, practical and with some semblance of dignity. And yes, I have looked in more up-market shops; the range is similar.

Then, and this is new, I noticed the womens' socks. They used to be pretty plain, but now they are covered in cartoons too.

Do designers of women's wear really think we want to dress like preschoolers?

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