A trend in the UK and US: hooter hiders. An apron like garment you wear when breastfeeding in public.
I breastfed three babies, often in public, and was never very concerned about covering up. No-one ever told me I was offensive, or looked at me as if I was doing anything wrong. People often made supportive comments, or smiled at me.
I found that, before breastfeeding, I couldn't imagine doing it. When breastfeeding, I wondered if I would forevermore be lobbing my boobs out in public. But no. When they had served their purpose I packed them away until next time.
The only time I thought twice about breastfeeding in public was at Bangkok airport.
So, I'm thinking the hooter hiders are a bad idea. And unattractive. And badly named. And people need to see that breastfeeding is normal and natural.